Amatoytoy was founded by parents who believe in providing children with quality soft toys from which they can learn and develop their creativity, problem-solving abilities and also encourage the development of motor skills.

AmaToyToy products are bright, fun, educational and timeless soft toys.  The colours are vibrant. These toys will capture your imagination and it makes learning fun. 

The toys are aimed at 0-8 year market and are non-toxic, and machine washable.

Our advantage is a complete and thorough knowledge of our product, good relationship with our distributors, good personalised follow up with customers, an ability to meet goals and deadlines.  We are confident our product is something that will give pleasure to the giver and the receiver.

It is a new concept in fun and learning, all soft, no child or baby can hurt themselves. Parents don't have to worry about their child making a mess, these toys simply fold up, zip up and can be kept tidy, especially when traveling.